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Takashi Inoue wants to transform his company, Lifull Co., into a one-stop shop for important lifestyle goods and services, where customers don’t just make purchases but are able to get information about what they are buying as well.

Adding to Lifull’s varied product offerings — which already extend from the company’s flagship real estate information services to insurance, nursing care and flower delivery — Inoue’s vision is creating what he ambitiously calls a “life database.”

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