Major Japanese hotel chain operator Fujita Kanko Inc. opened its first overseas hotel in Seoul on Friday in a bid to capture demand from the growing number of Japanese travelers to South Korea amid easing geopolitical tensions on the peninsula.

Hotel Gracery Seoul, developed with the intent of furthering medium-term business growth, opened in the Gangbuk area — close to the busy sightseeing and shopping districts of Myeong-dong and Namdaemun in order to attract leisure tourists.

The 335-room hotel offers room rates starting from 154,000 won ($139) and is staffed with some Japanese-speaking employees, the Tokyo-based hotel chain operator said.