The outer shopping area adjacent to Tokyo's famed Tsukiji fish market is asking the public to give it a new name as the wholesale fish market run by the metropolitan government will move to a nearby waterfront area in October.
Through Friday, representatives of the shopping area Tsukiji Jogai Shijo (outer market) are asking people to submit a new name by postcard, fax or online, or choose among the options of "Tsukiji Uogashi-Sotogashi" (fish market-outer market), "Tsukiji Shoku no Machi Shotengai" (food town shopping area) or keeping the current name.
Unlike the Tsukiji fish market itself, which targets trade buyers, the outer mall — comprised of some 500 shops and restaurants — allows ordinary people to make purchases and has been attracting many foreign visitors in recent years.