Google will invest $550 million in Chinese e-commerce powerhouse JD.com, part of the U.S. internet giant's efforts to expand its presence in fast-growing Asian markets and battle rivals including Amazon.com.

The two companies described the investment announced on Monday as one piece of a broader partnership that will include the promotion of JD.com products on Google's shopping service. This could help JD.com expand beyond its base in China and Southeast Asia and establish a meaningful presence in U.S. and European markets.

JD.com's U.S.-listed shares rose 1.2 percent to $44.10 on the Nasdaq on Monday.