Nintendo Co. is bringing together the magnetic appeal of Pokemon, smartphones and the Switch console to create an interlinked gaming experience.

"Pokemon: Let's Go Pikachu" and "Pokemon: Let's Go Eevee" were unveiled by the Kyoto-based video-game maker on Wednesday. They're designed to capitalize on the blockbuster success of the smartphone game "Pokemon Go" and a solid year of sales for the Switch tablet-hybrid gaming machine. The two new games go on sale Nov. 16 at ¥5,980 ($55) apiece.

Along with a new Switch controller in the shape of a Poke Ball, the variety of gaming scenarios involving the various gadgets and games might risk befuddling many adults, but will make perfect sense to kids and Pokemon-generation gamers. The unified gaming experience is straight out of Nintendo's playbook, encouraging people to move around and get physical. Investors responded well to the news, sending the shares up as much as 4.3 percent.