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Some of the world’s biggest retailers and food companies including Kellogg Co., Walmart Inc. and Nestle backed a new initiative on Wednesday to improve global supply chains amid rising consumer demand for slave-free goods and services.

The Consumer Goods Forum (CGF) — which represents about 400 leading retailers and manufacturers across 70 countries — said it is creating a benchmark to support the development of more socially and environmentally responsible supply chains.

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