• SHARE

Japan may be experiencing a swell of foreign tourists, but not all areas of the country are reaping the rewards.

The Tohoku region is still struggling to carve out a slice of the growing tourism pie, leading tour operators and local businesses to take new steps to elevate its name recognition.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)