U.S. ride-hailing firm Lyft Inc. is considering providing its services in Japan, a market where rival Uber Technologies Inc. has so far seen limited success due to regulatory hurdles.

"We would love to be in Japan, and we also will be looking at that possibility," John Zimmer, co-founder and president of the San Francisco-based company, said Wednesday when asked about prospects for the firm entering Japan.

Speaking at the New Economy Summit 2018 in Tokyo, Zimmer said any move into Japan would involve coordinating with the nation's regulatory structure and would likely involve finding a local partner.