Business / Corporate

Tokyo Disney theme parks log first rise in attendance in three years

JIJI, Kyodo

Oriental Land Co. said its Tokyo Disneyland and Tokyo DisneySea theme parks saw a 0.3 percent rise in attendance in fiscal 2017, up for the first time in three years.

Visitors to the two parks in Chiba Prefecture totaled 30.10 million in fiscal 2017, which ended March 31, the company said Monday.

The operator attributed the rise to an indoor attraction in DisneySea that opened last May featuring popular fish characters from the movies “Finding Nemo” and “Finding Dory,” and special events organized in the summer.

A Christmas event to light up the Cinderella Castle in Disneyland with projection mapping technology was also popular, the company said.

Disneyland, located in Urayasu, Chiba Prefecture, opened in April 1983. DisneySea opened next door in September 2001.

The parks drew a record 31.38 million visitors in fiscal 2014 due to events featuring the hit movie “Frozen,” but the visitor numbers have tapered since then.

Attendance dropped significantly in the first half of fiscal 2016 after Oriental Land hiked admission prices.

The cost of admission, however, did not change in fiscal 2017.

Backed by the tourism boom, annual attendance at both parks has topped 30 million every year since 2013. Oriental Land expects an influx of visitors as it celebrates the 35th anniversary of the park in fiscal 2018.