• SHARE

The Japan Tourism Agency launched a new digital advertising campaign Tuesday in a bid to draw more tourists from Western countries, a demographic that has failed to keep pace with Asian tourists who have flocked to Japan in recent years.

Currently, three out of four Japan-bound tourists come from South Korea, China, Taiwan and Hong Kong, according to 2017 statistics from the Japan National Tourism Organization, also known as the JNTO.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)