Toyota Motor Corp. issued an unsettling warning to Kentucky workers building its top-selling Camry sedan: Cut costs now or face an uncertain future.

The automaker can build a Camry in Japan, ship it all the way to Kentucky and make more money selling that car than from one built at Toyota's factory in the state, the plant's president told employees in a 2½-minute internal video.

"I'm not sharing this to scare you, but to heighten your awareness of the current risk we now have," Wil James, who has managed the plant for more than seven years, said in the video dated this month.