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Scandals seen shredding Japan Inc.’s once revered image for quality

by and

Bloomberg

Japan’s flagship companies were once held in awe as fierce competitors that revolutionized the world’s business practices with innovations like flexible manufacturing and managerial precepts such as kaizen, or continuous improvement.

These days, Japan Inc. is turning heads for a less exalted reason: A string of scandals that’s destroyed shareholder value, enraged consumers and incurred the wrath of regulators.

Kobe Steel Ltd. raised fresh concern about the integrity of Japanese manufacturers after disclosing on Sunday that it falsified strength and durability data on aluminum used in products ranging from cars built by Toyota Motor Corp. to bullet trains made by Hitachi Ltd.

The scandal engulfing Kobe Steel deepened on Wednesday as the firm said its falsification of product data may have extended beyond copper and aluminum with incorrect information suspected on iron powder.

The company’s shares collapsed a further 20 percent in Tokyo after a 22 percent loss on Tuesday. Iron ore powder is mainly used in making automobile components, according to Kobe Steel. Powders can be hardened to produce sintered parts, which are used in everything from the engine to the steering mechanism as well as the brakes and transmission, according to JFE Steel Corp., another Japanese producer.

The metal maker’s Chief Executive Officer Hiroya Kawasaki is now leading a committee to probe quality issues.

Last week Nissan Motor Co. recalled more than a million vehicles because unauthorized inspectors signed off on quality checks, which CEO Hiroto Saikawa has called a “shocking” lapse. Takata Corp., the bankrupt maker of air bags linked to at least 17 deaths worldwide, expanded the biggest recall in automotive history after regulators concluded in July that its inflators could still explode in a crash even after new safety measures.

“These problems are coming to light pretty regularly,” said Keita Kubota, an investment manager at Aberdeen Investment Management K.K. in Tokyo. “It’s not fair to single out Japan, but investors need to be looking very carefully to make sure they’re putting their money into companies that take governance and compliance seriously.”

Since Prime Minister Shinzo Abe took over in 2012, there’s been a concerted push to improve corporate governance, but the focus has been mainly on improving profitability, rather than policing bad behavior. Share buybacks and dividends have surged.

So have the numbers of scandals. In the five years after a $1.7 billion accounting fraud was uncovered at medical equipment maker Olympus Corp., the number of improper accounting cases unearthed each year at publicly traded Japanese companies has nearly doubled.

The trend hit a record high of 58 cases in the 12 months through March 2016, according to Tokyo Shoko Research, which provides data on corporate bankruptcies.

Japan’s regulators imposed an unprecedented ¥7.4 billion ($66 million) fine against Toshiba Corp. in December 2015 after finding that the giant manufacturer of nuclear power plants and semiconductors misled investors by filing false financial statements. The scandal claimed the jobs of three presidents, led to record losses and prompted the company to cut staff and sell off businesses.

The fact that more cases of fraud are coming to light might actually be a sign that corporate Japan is doing better at ferreting out abuses, according to Jesper Koll, chief executive of WisdomTree Japan, an investment firm in Tokyo.

“I find it hard to believe that the system is falling apart any more than it always has,” he said. “The Japanese take this stuff extremely seriously. They’re sticklers for rules and precision. I’m more scared of the fact that at U.S. industrial companies, we haven’t heard about any of these errors coming through.”

Still, fraud has a particularly strong power to damage Japanese corporations because so many have banked for years on a reputation for quality, said Nicholas Benes, a representative director of the Board Director Training Institute of Japan, which offers courses on corporate governance for executives.

“Japanese manufacturers are very aware that their brand, their reputation, the sustainability of their businesses rest on quality,” he said. “So lots of people are thinking, ‘we should clean up our act, if we have something to clean up.’ Those that don’t could get into a lot of trouble.”

One reason that more problems are being unearthed, Benes said, is a law adopted in 2006 protecting whistleblowers from being fired. Another reason is the simple fact that so much data are digital now, which means companies like Kobe Steel can analyze it, and workers can email it to regulators.

Kobe Steel says its own internal inspections brought the fabricated data to light, but the scandal has already proven expensive. Besides plunging shares, the company might also have to foot the bill for any recalls that follow, according to Takeshi Irisawa, an analyst at Tachibana Securities Co. in Tokyo.

Naoto Umehara, executive vice president at the maker of high-end alloys, said Sunday that workers at all four of its domestic aluminum plants had systematically fabricated inspections data in conduct that went back about a decade in some instances. No safety issues have been reported, the company said in a statement.

Automakers including Toyota, Nissan and Honda Motor Co. said they used the materials in car doors and hoods. Subaru Corp. said it put them into aircraft wing sections. Subaru makes plane parts for Boeing Co. The airplane maker said in a statement its own reviews to date suggest there are no safety issues.

“The main impact is probably reputational,” said Yi Zhu, a metals and mining analyst at Bloomberg Intelligence in Hong Kong. “It does send a message to the market that their products may not be perfect and it may open a door for producers in other countries like China.”