One of Japan’s biggest online retail sites, Yahoo Shopping, is under scrutiny for how it displays search results, with products from companies paying more in advertising fees often ranked higher in a practice critics say is “stealth marketing.”

Two methods on the site that allow sellers to gain higher rankings have been called into question, according to industry experts.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.