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Bike sharing is shifting into higher gear in Japan as a string of new players and leading Chinese services announce their entry into a nascent but growing domestic market.

Popular flea-market application operator Mercari Inc. on Thursday announced its plans to enter the bike-sharing business in 2018, while a bicycle industry event held in Tokyo on Friday saw a Japanese electronics maker announce the launch of a smartphone-enabled bike-sharing service aiming to dispatch 100,000 bicycles in three years.

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