Satoshi Amanuma recalls his wife standing in front of her closet full of clothes before they went out, muttering she had nothing to wear.
"She had many more clothes than I had," Amanuma said. "Then I realized most of them looked quite similar."
Amanuma realized that, like his wife, many working women and mothers with young children don't have much spare time to shop for themselves or keep up with new looks, so they end up choosing the same styles.