Mobile supermarkets are beginning to pop up in urban areas, including Nagoya.

Originally, most of the trucks were designed to service underpopulated areas where there are few shops. However with the growing number of aging baby boomers with limited access to shopping facilities or who have difficulties carrying heavy groceries, companies are now beginning to serve a segment of that elderly population in urban areas.

A small truck drives up to a house in Minami Ward, Nagoya, where 85-year-old housewife, Kazu Todo, lives. The vehicle is packed to the brim with about 700 items, including side dishes, daily necessities and perishables such as meat and sashimi — just like a store but on wheels.