YAMAMOTO, MIYAGI PREF. – A new breed of younger, business- and tech-savvy farmers is transforming Japan’s shrinking agriculture sector with cutting-edge techniques and marketing strategies, giving new hope to an industry in slow decline.
Hiroki Iwasa, a 40-year-old IT entrepreneur with an MBA, grows strawberries in seven high-tech greenhouses where computers set the temperature and humidity to optimal growing conditions and ensure the rows of bushes are sprayed with water at precise times.
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