• SHARE

Struggling to attract foreign visitors, Iwate Prefecture has embarked on a charm offensive using quirky signs and other techniques to endear tourists to the far-flung region.

The campaign, titled “Ten ways to make travelers happy,” features an illustration of a samurai warrior with a traditional topknot hairstyle, who informs tourists of Japanese etiquette and ways to enjoy local culture.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)