In an effort to become a travel destination instead of a mere transit point, Nagoya is asking the public to help create a slogan or catchphrase the city can use for tourism posters and websites to improve its appeal.
The Nagoya Municipal Government is hoping the campaign raises citizens' attachment to the city and strengthens its image in Japan and beyond.
Last year, it conducted a survey on municipal brands that revealed Nagoya was "deemed to have the least appeal" among Japan's top eight cities.