In a world where users have access to torrents of online information, BuzzFeed Japan sees vetting and correcting stories published by other media as one of its major reasons for being.

Major media outlets are "very powerful, and it's meaningful to run that amount of straight news everyday, but it's impossible for us to accomplish that," said Daisuke Furuta, BuzzFeed's editor-in-chief and a former Asahi Shimbun reporter who served as that daily's digital editor before joining BuzzFeed's Japan branch.

BuzzFeed, a social news and entertainment company, was founded in the United States in 2006. A decade later in January, it launched its service in Japan.