The first Japanese utility to restart a nuclear reactor under post-Fukushima rules has resumed a campaign urging users to increase power consumption.

The campaign had been discontinued after the unprecedented triple meltdown in March 2011.

Kyushu Electric Power Co., which expects at least two nuclear reactors to be online next year, aims to start a television advertising campaign to promote the adoption of "all electric households," according to spokesman Shinpei Ikeda.