TransferWise Ltd., a British peer-to-peer money transfer startup launched last week on the promise of cheaper prices, is betting its service will change the way Japanese and foreign residents send and receive money overseas.

"We are very honored to have finally made it to Japan," said Taavet Hinrikus, CEO and co-founder of the London-based fintech firm, during a visit to Japan last week.

"We knew from the beginning that we are solving a global problem. We've always wanted to make sure it's available for customers everywhere," said Hinrikus, a 35-year-old Estonia native who used to work for Skype.