The number of drug-related killings in the Philippines since Rodrigo Duterte became president two months ago on a pledge to wipe out the illegal drug trade, has reached around 2,000, fresh data has shown.

There has been popular support for his campaign, but the wave of killings unleashed since his election victory has alarmed rights groups and brought expressions of concern from the United States, a close ally of Manila.

As officials readied a publicity campaign to explain his fight against on narcotics, the Philippine National Police said that close to 900 drug traffickers and users had been killed in police operations from July 1 to Aug. 20, according to the data released Tuesday That was an increase of 141 people over a week, on average 20 people a day.

Last week, the police said 1,100 other drug-related killings that were not classified as police operations were also being investigated. No new number for that category was given Tuesday but, together with the new figure for police encounters, the total came to around 2,000.

Duterte won the presidency of the Southeast Asian nation in a May election on a promise to wipe out drugs.

Two U.N. human rights experts recently urged the Philippines to stop extra-judicial killings, drawing a furious response from Duterte, who threatened to pull his is country out of the United Nations. His foreign minister later rowed back on the threat.

Duterte’s communications secretary, Martin Andanar, said Monday that a 30-second advertisement explaining the anti-drug campaign would be aired over the next week by commercial and public TV stations and by movie theaters.

“The government is not spending a single centavo on these ads and TV stations are carrying them for free,” Andanar told reporters at an event in a Manila hotel.

He said his office would also publish a 40-page pamphlet to explain the rising body count. This would be issued on the president’s first trip abroad next week, first to Brunei and then to an East Asia summit in Laos.

“Some people abroad have to understand why many people are getting killed in the anti-drug campaign. They must understand, this is a war and there are casualties,” Andanar said.

“The pamphlet will inform and explain that the government was not killing people at random, that these killings are not extrajudicial in nature but as part of the anti-crime campaign. Some of those killed were police officers who are involved in criminal activities.”

The White House said Monday that U.S. President Barack Obama is expected to meet Duterte in Laos on Sept. 6, and plans to touch on human rights as well as security concerns.

Duterte’s crackdown on drugs and some strongly worded criticism he has made of the United States present a dilemma for Washington, which has been seeking to forge unity among allies and partners in Asia in the face of an increasingly assertive China, especially in the strategic South China Sea.

There have been few signs in the Philippines itself of a backlash against the war on drugs.

However, on Tuesday a newly formed group called the “Stop the Killings Network” announced a #Lightforlife campaign that would start with simultaneous candle-lighting events on Wednesday evening at six venues across Manila.

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