Line Corp. set the price of its initial public offering at the top of the targeted range and will exercise an option to sell more stock as investors shrug off market volatility caused by Britain’s decision to bolt from the European Union.
The mobile-messaging service, owned by South Korean portal Naver Corp., will sell 35 million shares at ¥3,300 apiece, the company said Monday. It will also sell 5.25 million shares through a so-called greenshoe, which will allow it to increase the amount of stock sold, increasing the total raised to ¥132.8 billion ($1.3 billion).
Line announced plans for the IPO weeks before the U.K. held its vote on Brexit, a decision that unleashed market volatility across the world’s equities and currencies. At the IPO price, the company is valued at about $6.9 billion and will be the biggest technology debut of the year.
The shares will begin trading in New York on Thursday and in Tokyo the next day. The company’s New York-traded stock was priced at $32.84, with Line selling 25.3 million shares in the U.S., including the greenshoe.
Line is now gearing up for a battle with far larger rivals such as Facebook Inc. and Tencent Holdings Ltd. as it looks to expand its 218 million user base beyond its strongest markets of Japan, Taiwan and Thailand. It plans to use the proceeds to spearhead an expansion across Asia and eventually the U.S.
The messaging app originally filed to go public two years ago with an expected valuation of about ¥1 trillion, people familiar with the deal said at the time. Line decided to hold off the IPO in hopes of getting a stronger reception from investors, a move that may have cost the messaging service billions of dollars in valuation as Facebook began encroaching on its turf and the market for technology company IPOs cooled.
Line debuted in 2011 and pioneered the business model of selling stickers and other digital knickknacks that people buy and share while chatting on smartphones. User growth tapered off as Facebook’s Messenger and WhatsApp and Tencent’s WeChat mounted a challenge.
Sales grew 40 percent last year to ¥120.7 billion, with games, streaming music and comics accounting for 41 percent of that. But Line chalked up a net loss of ¥7.6 billion in the period, according to its IPO filing.
The moribund market for new listings has limited exit options, even though more than 160 startups are currently valued at $1 billion or more, according to CB Insights figures.
No technology company has raised more than $150 million in an IPO this year, data compiled by Bloomberg show.