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With Britain’s noisy campaign over a possible Brexit polarizing voters, tight referendums over EU membership two decades ago in Norway and Sweden offer lessons how campaigns that stay positive and focus on ordinary people can swing voters at the last minute.

In the space of just two weeks in 1994, Sweden voted by 52.3 percent to join the EU, while Norway voted by 52.2 percent to stay out. They were two of the closest-run EU referendums in history, momentous decisions that split families, generations and political parties.

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