To attract more foreign visitors to Tohoku, governors from the six prefectures in the region have agreed to establish a comprehensive sightseeing route and develop other promotional measures.

At a symposium earlier this month in Sendai, the Tohoku Tourism Promotion Organization, which hosted the event, set a goal of bringing in 1 million tourists this fiscal year.

The governors shared the view that Tohoku is far behind places like Hokkaido, Kyushu and Okinawa.