With the opening of premium boutiques in key foreign cities including Tokyo, Seiko Watch Corp. is hoping to bolster its brand image to sell more high-priced products, the firm's president said.
"Seiko Watch can grow overseas more and more," with a specific focus on Europe and U.S. markets, by promoting its premium global brands, said Seiko Watch President and CEO Shinji Hattori in a recent interview with The Japan Times.
Currently, the overseas market accounts for about a half of the firm's sales, but Hattori said it aims to boost that to around 60 percent in coming years.