Eight years after U.S.-based Burger King returned to the Japanese market, the world's second largest hamburger chain has opened 93 outlets in the country and aims to have 200 by the end of 2017.
Burger King Japan says its strength is the taste of its food and menu range, and the right mix of local offerings and recipes that are popular globally.
The chain has also enjoyed success attracting media attention and social media buzz with original products like colored burgers without needing to employ a conventional media strategy such as TV commercials.