Netflix Inc. will enter the Japanese market this fall as it seeks out a bigger share of the global video-streaming business.

"With its rich culture and celebrated creative traditions, Japan is a critical component of our plan to connect people around the world to stories they love," Netflix CEO Reed Hastings said in a statement released Wednesday in California.

The firm said it will offer "a strong selection" of Japanese TV programs and movies along with its original content, such as the series "Marco Polo" and Academy Award-nominated documentary "Virunga."