Car owners are looking to color wrapping to breathe new excitement into their rides.

One of them is a 55-year-old executive at a Tokyo real estate company. He hired YMG1 Co. in May to change the colors of his three imported cars. His silver Mercedes-Benz turned pearl white, his Volvo was transformed from white to blue, and his Porsche ended up a matte black.

"In addition to protecting the original paint work, I can change the colors when I feel like it, just like changing clothes," he said of the process. "The effect is so good you can't tell they are film-wrapped."