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New York

JIJI

Citizen Watch Co. opened a flagship store in Times Square in New York on Wednesday.

The store is the center of the company’s efforts to boost its brand recognition globally, Ryota Aoyagi, executive vice president of the Citizen Holdings Co. unit, said at the opening ceremony.

The move comes after rival Seiko Watch Co., a unit of Seiko Holdings Corp., opened a store in New York this summer.

Citizen Watch is considering launching flagship stores in Europe as well.

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