The Fukui Prefectural Government is launching a tourism campaign in commercial complexes and stations around the country that makes the most of the prefecture's renown as a base for dinosaur fossil excavations.
Because many of the fossils that have been found in Japan were dug up in Fukui, the prefecture plans to beef up its efforts to lure tourists with its excavation record and easier access thanks to a planned extension of the Hokuriku Shinkansen Line.
Fukui Prefectural Dinosaur Museum, located in Katsuyama, started to exhibit last month a 5-meter-tall replica of a skeleton of the carnivorous Fukuiraptor, and actual fossils of the Hadrosaurus, a herbivore.