Square Enix Holdings Co., maker of the "Final Fantasy" and "Dragon Quest" video game series, is seeking partners in China to win sales in Asia's biggest economy. The shares rose the most since February.
The game maker aims to boost sales from Asia outside its home market of Japan to as much as 40 percent of its total within "several years," President Yosuke Matsuda said in an interview on Monday at its Tokyo headquarters. The company, which gets less than 2 percent of revenue from the region, has tie-ups with Tencent Holdings Ltd. and Shanda Games Ltd. and is seeking other partnerships to expand sales of hit titles.
"China is a very attractive market to us, given its population and the significant growth of its game industry," Matsuda, 51, said in the interview. "We are in talks with other companies to grow in the Chinese market."