When 30-year-old book lover Shunsuke Mori decided to open a "library bar" in Tokyo, he took a leap of faith to solicit funds over the Internet.
Through the process of "crowdfunding," Mori aimed to collect funds from people interested in contributing to his unique project: a library that stays open until midnight for salarymen who want to relax and unwind after work.
Hoping to collect an initial ¥100,000 through the crowdfunding platform Campfire, Mori was surprised after attracting more than 10 times his goal within just 48 hours of launching his appeal.