At 4 p.m. Friday, it's eerily quiet in this tiny Spanish village. The blinds on the stone houses are drawn and there's not a person to be seen wandering the few streets that make up Castrillo Matajudios.
It's a sharp contrast to the noisy, relentless chatter about the place in the outside world. Ever since the mayor announced his intention to hold a referendum on changing its name, the spotlight has been on this village near the northern city of Burgos.
Hundreds of media outlets around the world have shared its story. Thousands have taken to social media to opine on the name change. And come Sunday evening, when journalists are expected to outnumber residents at the announcement of the referendum result, millions around the world will hear the outcome.