The White House on Thursday suggested updates to laws and other measures to enhance privacy and prevent discrimination based on the data trail left by consumers on their phones and computers that companies and researchers collect and analyze.
Both privacy advocates and tech groups found something to like within the 90-day "Big Data" review, led by John Podesta, a top adviser to President Barack Obama.
The review consulted Internet companies such as Google and Facebook, data miners like Acxiom, plus academics, advertising agencies, legal experts, civil rights groups and intelligence agencies.