Willmore Co., a Tokyo-based health information research firm, launched a free online site in late September that members can search for food they’re not allergic to.

On the site at www.kumitasu.com (in Japanese only), members specify their food allergens such as eggs, wheat or “soba” (buckwheat noodles) and can then see a list of food products that do not contain them, with their pictures. The site covers about 40,000 food items.

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