"We're building a complicated piece of technology," U.S. Secretary of Health and Human Services Kathleen Sebelius said on the first day of the new Affordable Care Act — or "Obamacare," as it is otherwise known — "and hopefully you'll give us the same slack you give Apple."

The Apple analogy has been oft-used by the Obama administration — including by the president himself.

"A couple of weeks ago, Apple rolled out a new mobile operating system, and within days, they found a glitch, so they fixed it," he said.