Coca-Cola – Co. will release the U.S. beverage giant’s first hot carbonated drink Oct. 21, making Japan the first country to taste it.
Kirin Beverage Co. is set to follow suit Nov. 5.
Canada Dry Hot Ginger Ale took four years to develop, Tim Brett, president of Coca-Cola’s Japan unit, said at a press conference Wednesday. The product came about after Coca-Cola came up with a technique for containing bubbles when the drink is heated.
The company is hoping the new drink will shore up sales in winter, when demand for cold sodas typically fizzles. The suggested retail price for a 180-milliliter can is ¥120.
Kirin Beverage meanwhile intends to sell Kirin no Awa, a hot fruit-flavored drink, exclusively at convenience stores, targeting mainly women in their 20s and 30s, the company said. A 275-milliliter can will cost ¥130.
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