Toyota Motor Corp. said it doesn't expect sales in China to fully recover before autumn this year as antipathy lingers toward Japanese brands.

"Our original expectation was for sales to come back in half a year, but now our plan is to push harder after our new product introductions in the fall," Hiroji Onishi, Toyota's China head, told reporters in Shanghai Sunday. "We'll be focusing more on inland areas and also the younger generation."

Japan's largest automaker is displaying 52 models at this year's Shanghai auto show — including two China-specific world premieres — as it seeks to reverse its first annual sales decline in the country in at least a decade. The models include the Yundong Shuangqing II, a hybrid concept currently under development in Changshu, China, and the FT-HT Yuejia, a six-seater designed to appeal to young Chinese consumers.