S.T. Dupont, a maker of luxury lighters, pens and other merchandise, will continue to outsell industry rivals thanks to the launch of new attractive products, according to its global president.

Even in the sluggish economy, the company's annual sales have grown more than 20 percent in Japan in the past two years, a trend it expects to continue this year, while global sales have grown by about 10 percent, S.T. Dupont's Chief Executive Officer Alain Crevet said in an interview.

The luxury brand market in general enjoys annual growth of about 10 percent, he said.