No-frills houseware emporium Muji‘s new online social game has players moving around a board with the toss of a virtual die to win prizes. The game promotes Muji’s “to GO” line of travel products, so the top prize is a trip, the medium prize is a suitcase and the easy win is a sticker. If you win a sticker online, you can go to a Muji shop with a bar-coded print-out from the game or just flash the winning message from your mobile device. At every step of the way, the game prompts you to post a message to the social network of your choice. The posts are optional, but if you click on everything they want you to click, you may intrigue (confuse?) your friends and followers with announcements like, “You’ve landed on the JERSEY SLIPPERS square!” The game points you to a number of related Muji sites. It’s clean and slick, if perhaps a little sea-sickness inducing.
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