• Bloomberg, Staff Report


The U.S. fast-food chain Wendy’s Co. re-entered the Japanese market Tuesday after pulling out of the country in 2009, with plans to open 100 restaurants in the next five years.

The Ohio-based company opened a new outlet in the bustling Omotesando district in Tokyo, with a launching ceremony attended by top officials from the chain and business partner Higa Industries Co.

The burger chain estimates a potential of about 700 restaurants in Japan over the long term, according to a company statement.

Wendy’s ended its 29-year history in Japan at the end of 2009 after restaurant operator Zensho Co. decided to end its franchise contract. The chain had 71 stores.

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