Would you be seen out and about wearing a white lab coat or how about donning an elementary school child's rucksack? Judging by the buzz on the web, looking like you're about to dissect a small mouse or alternatively like you've stolen some poor kids' bag might be all the rage this fall.
In August, Classico Style launched a new website to promote their line of designer lab coats. Showing a bunch of good-looking Westerners posing for the camera in their dashing white coats, Classico Style is looking to broaden the appeal of their product line. Winners of the medical furniture category of the 2009 International Design Awards, the company has been praised for making well-tailored lab coats. Not content with targeting just doctors and scientists, J-Cast reports that Classico Style is hoping to broaden their appeal to other professionals such as designers and artisans, and perhaps even beyond to the man on the street.