Toyota Motor Corp.'s new Camry will start a blitz of U.S. model releases to regain sales lost to rivals such as Hyundai Motor Co. after three years that included recession, recalls and the March 11 catastrophe.
Toyota unveiled the 2012 Camry on Tuesday at Paramount Studios in Hollywood on a New York City-themed back lot with 200 actors, dancers and musicians.
It's the first of 20 new and refreshed Toyota, Lexus and Scion models arriving by early 2013, said Bob Carter, group vice president of U.S. sales.