As college students search for work in today's tough job market, young women face the additional challenge of learning how to apply makeup correctly to appear professional in interviews.
To assist them, many colleges including national universities outside Tokyo are hiring beauticians to teach students to look the part in their job search, and thorough step-by-step makeup demonstrations are becoming a fixture at such institutions.
In mid-January, Etsu Nishijima, a veteran makeup artist from major cosmetics maker Shiseido Co., addressed an audience of about 200 female students at Atomi University in Tokyo.