The Japan National Tourism Organization has landed its biggest tourist group ever — 10,000 Chinese employees and their relatives — in a welcome piece of news for the government as it eases visa rules on individual Chinese tourists starting Thursday.

Pro-Health, a Beijing-based health product manufacturing and sales company, is providing the "incentive travel" package to its employees and their families, as well as those of the company's distributors.

Such tours are provided by many Chinese companies as a reward for good performance or as part of employee training, according to JNTO.