Panasonic Corp. has signed on “Titanic” director James Cameron and his upcoming film in an advertising blitz for its televisions equipped with 3-D technology, both sides said Friday.

The deal between the major electronics maker and Twentieth Century Fox Film Corp.’s “Avatar” — the first major Hollywood 3-D release that’s not animation — comes as competition heats up in flat-panel TVs that show three-dimensional images, or stereoscopic vision.

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