Even rivals can join hands when they have a common goal.
Japan Airlines Corp. and Central Japan Railway Co. (JR Tokai) said Friday that they will launch a joint campaign to attract more foreign tourists to Japan.
Starting in July, the companies will cooperate on their Web site operations so online buyers of JAL tickets will be directed to the railway company's site for tours based on its bullet train service, they said. The two companies will work out other programs as well during the campaign.
JAL and JR Tokai are usually rivals in the transportation sector, but apparently managed to find common ground in boosting foreign tourism, people familiar with the campaign said.