Mitsubishi Motors Corp. took the wraps off its new i-MiEV electric vehicle Friday, staking its fate on the zero-emission car as its best hope for a "green technology" future.
The egg-shaped, four-seat hatchback is the latest addition to a cadre of environment-friendly cars that have surfaced since Honda Motor Co.'s Insight hybrid and Toyota Motor Corp.'s remodeled Prius hybrid heated up the market for gasoline-electric cars.
The price of the i-MiEV is set at ¥4.6 million, including tax — way above the ¥2.05 million Prius and ¥1.89 million Insight. MMC hopes it will be able to lower the i-MiEV's price to around ¥3.2 million with help from government subsidies for low-emission cars.